How much is your studioquietly leaking?
Two sliders, an honest model, no signup. Revenue rarely leaves a studio loudly — it goes as a declined card nobody chased, a regular who faded, an ad click that never became a member. Estimate the size of the hole, then measure the real one.
Your studio, roughly.
Set the sliders to match your studio — the estimate updates as you go.
*An illustrative estimate from modeled benchmarks: failed auto-pays at about 1.1% of annual membership revenue, silent churn at about 0.9%, and a flat typical ad-spend share of $2,600 a year plus $4 per member. Not a measurement of your studio, and not a promise or prediction of results. Your real numbers come from your real data, in a live demo.
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Three leaks, one pattern: nobody’s watching.
Failed auto-pays
Cards expire, banks flag charges, balances run short — some percentage of every studio’s auto-pays miss each month, and the follow-up loses to the front-desk rush. In our experience — our own studio and the studios we work with — systematic follow-up recovers roughly double what ad-hoc chasing achieves. The gap between those two numbers is the leak.
Silent churn
Almost nobody cancels cold. Members fade first — the three-times-a-week regular becomes twice, then once, then a name on a list. Industry retention studies consistently find attendance in the first weeks predicts cancellation odds better than anything else a studio can measure. The fade is visible in attendance data long before it shows up in revenue; by the time it does, the save is much harder.
Unattributed ad spend
When nobody can trace which click became a paying member, budgets get optimized toward clicks and leads — the numbers that are easy to see — rather than members, the number that pays rent. Studios routinely discover their real cost per member differs wildly between channels the moment the funnel is traced end to end.
About this calculator.
How is the estimate calculated?
From modeled boutique-studio benchmarks applied to your two inputs: failed auto-pays that never get recovered are modeled at about 1.1% of annual membership revenue, silent churn at about 0.9%, and unattributed ad spend as a flat typical boutique ad-budget share — $2,600 a year plus $4 per member, not a percentage of revenue. The three lines add up to the total. It is an illustrative estimate — not a measurement of your studio and not a prediction of results.
Is this my studio’s real number?
No. Your real number lives in your own data — which declines actually went unrecovered, who actually faded, which ad clicks actually became members. A live demo runs on numbers like yours, and once connected, Xyzios traces the real figure in the recovered-revenue ledger.
What are the three leaks?
Failed auto-pays: cards expire or decline and the follow-up loses to the front-desk rush. Silent churn: members fade over about thirty days before they formally cancel — visible early in attendance, invisible in revenue until it’s late. Unattributed ad spend: money optimized toward clicks because nobody can trace which lead actually became a paying member.
Estimates find the hole. The ledger fills it.